Y U L I A    OB O R S K A

I have 9+ years of experience in digital. Worked with 20+ SAAS, CPG & B2B Ukrainian and international businesses.

As a team member, I have received several advertising awards: ADC, The very best of Ukrainian design, Ad Black Sea.

 

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Freelancer | Business Strategist, Branding Expert, Marketing & Communications

2020

 

• Research and analysis of the market, competitors, consumers 

• Studying the needs of the market, developing a strategy and brand development plans 

• Develop positioning, go-to-market strategy, key message and competitive brand differentiation

• Assessment of the current state of the brand, search for strengths and weaknesses, prioritisation of tasks 

• Target audience segmentation and consumer insight research 

• Branding strategy development 

• Personal brand development 

• Development of a visual strategy 

• Development of a communication strategy 

• Art Direction photo shooting and video filming

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Skykillers | digital products & marketing company

2016 — 2021

 

Creative Director/ Art director

• Generate creative solutions and communication concepts for current clients and new businesses

• Market research, strategy development and plans for the development of a product/project 

• Development of positioning, market entry strategy, key message and competitive product/project differentiation 

• Supervision of creators and designers

• Art direction - development of corporate identity and branding

• Coordination of work of photo and video production

• Consultation and work with stakeholders

• Supervising the cross-functional team

 

Creative Producer

• Market research, strategy development and brand development

• Development of positioning, go-to-market strategy, key message and competitive differentiation of a new product

• Research and analysis of the market, competitors, consumers

• User interviews and search for insights

• Creating new products from scratch - MVP and product development planning

• Supervising the cross-functional team

• Consultation and work with stakeholders

• Coordination of work of photo and video production

• Preparation of UI / UX documentation: user stories, storyboards, wireframes, prototypes, use cases, project specifications, functional requirements, and other materials

 

Creator

• Generating creative solutions and communication concepts for current clients and new business 

• Developing ideas and writing scripts for cartoons and videos 

• Preparation of concepts for presentation to the client, as well as case studies of completed projects 

• Coordination of the involved production team (web, video, etc.) for the accurate and efficient implementation of the project 

• Development of text materials for various communication channels (websites, landing pages, articles, etc.)

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YARCHE | digital agency

2012 - 2016

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Copywriter / Creator

• Digital strategy development

• SMM strategy development

• Creative platforms development

• Slogans,  key-messages, advertising texts, texts for websites creation

• Creation and production support of TV commercials

• User stories/use cases development

• Presentation ideas for customers

 

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Previous experience

• The architect thearchitect.pro / Journalist, photographer 

• Freelancer / Copywriter, photographer 

• Advertising agency / Graphic designer 

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Education

• National Pedagogical Dragomanov University | Psychology 

• Kyiv National University of Technology and Design | Designer 

 

Сourses

• Kyiv Academy of Media Arts, Kyiv | Art 

• Bang Bang Education | Brand strategy basics for designers 

• Geek Brains | Product management 

• Bang Bang Education | Idea in illustration

• Krupa | UI/UX Conference

• Free School of Journalism | Media management, copywriting